Online car sales: An evolution in automotive

Post by
Jordan Tavares
Online car sales: An evolution in automotive

Online car sales are disrupting the automotive industry, offering consumers a more convenient, personalized and seamless shopping experience. With the rise of digital platforms, dealerships and brands must adapt to meet changing customer expectations. In this article, we examine the trends that are defining the future of online car sales and how they will transform the automotive industry.

Digitalizing the buying journey

The future of online car sales lies in the complete digitalization of the buying journey. Customers will be able to explore vehicle options, compare prices, read reviews and book a test drive from the comfort of their own home. Dealers will need to invest in user-friendly online platforms and offer customization tools to allow customers to configure and order their ideal vehicle, without having to travel from home.

Virtual and augmented reality

Virtual reality (VR) and augmented reality (AR) will play a major role in the future of online car sales. Customers will be able to use these technologies to view vehicles in 3D, explore the interior and exterior and even "try on" different color and finish options. This will allow them to get a better idea of their future car before making a purchase decision. Something which is not even possible at most dealerships, yet.

Online financing solutions

Online platforms will also simplify the financing and credit process. Customers will be able to get personalized financing quotes, compare loan offers and submit credit applications directly online. This will reduce the time spent at the dealership and make the buying process easier for customers.
Of course, agents will still be there to help and check for solvency.

Home delivery

With the rise of online car sales, home delivery will become increasingly common. Customers will be able to choose the delivery date and time that is most convenient for them, and their new vehicle will be delivered right to their door. This added convenience will enhance the appeal of online shopping and encourage more and more customers to choose this method of purchase.

The rise of electric and autonomous vehicles

The future of online car sales will also see a growing adoption of electric vehicles (EVs) and autonomous vehicles. Online platforms will offer detailed information about the environmental and economic benefits of these vehicles, as well as tools to help customers compare charging options and tax incentives. EVs and autonomous vehicles could also simplify the purchasing process, as they typically require fewer customization and maintenance options than traditional internal combustion vehicles.

Tesla, the electric vehicle pioneer, is a real-life example of the success of online car sales. By adopting a direct-to-consumer model and selling its cars via its website, Tesla recorded $31.54 billion in revenue in 2020, an increase of nearly 28% over 2019. In addition, Tesla delivered nearly 500,000 vehicles in 2020, exceeding its own goals. Through an intuitive user experience, live chat for customer support, and an effective social media communications strategy, Tesla has been able to capture consumer attention and generate significant interest in its innovative electric cars.

The role of dealerships in the digital age

Although online car sales are changing the way customers buy vehicles, dealerships will continue to play a vital role in the automotive industry. They will need to adapt by becoming service and experience centers, where customers can come for test drives, maintenance services and personalized advice. Dealers will also need to invest in their online presence to stay competitive and attract new customers.

Price transparency and elimination of negotiation

One of the main benefits of selling cars online is price transparency. Customers can easily compare vehicle prices, which pushes dealerships and manufacturers to offer competitive pricing from the start. In the future, we can expect price negotiations to become less and less common, and prices to be clearly stated on online sales sites.

Live chat and communication tools

Another crucial aspect of the future of online car sales is the use of communication tools such as live or video chat to facilitate interactions between customers and dealers. These solutions allow customers to get answers to their questions in real time, discuss financing options and schedule test drives. Live chat enhances the customer experience by providing real-time, personalized assistance, which can increase conversion rates and customer satisfaction.

Social networks and digital marketing

Social networks and digital marketing will also play a key role in the future of online car sales. Dealers and manufacturers will use platforms such as Facebook, Instagram and Twitter to target potential customers, promote their offerings and share engaging content. Digital marketing campaigns, including search engine marketing (SEM) and search engine optimization (SEO), will help dealers reach a wider audience and drive traffic to their online platforms.

Analytics and Artificial Intelligence

The use of analytics and artificial intelligence (AI) tools will become increasingly important in online car sales. These technologies will allow dealerships to better understand customer behaviors and preferences, optimize their online offerings, and improve the personalization of the buying experience. AI can also be used to power chatbots and virtual assistants, offering instant assistance to customers without the need for a human advisor.

The future of online car sales will feature a combination of innovative technologies and strategies, such as live chat, social media, digital marketing, analytics tools, and artificial intelligence. These tools will enable dealers and manufacturers to better meet customer needs, improve the online shopping experience and remain competitive in an ever-changing marketplace. By investing in these technologies and adapting their business approaches, automotive players will be able to take advantage of the opportunities offered by online car sales and successfully navigate the digital age.




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